Three Types of Keywords in SEO You Can Use
Anyone who visits a website goes on a trip called a customer trip. It is a way, a tale that begins when the customer searches online for a service (or product) to convince a need and ends with the acquisition.
Knowing the route and steps he takes on the site permits you to recognize his needs very well to expect them, to take action first and to meet them using pages and articles on the site. This is why SEO and keyword research are important to find the right keywords helpful for intercepting the customer during the customer trip.
The user’s desires classify the types of keywords
Building website pages and articles with SEO in mind is necessary to seize the customer in one of the phases of their voyage and to do so it is essential to use different types of keywords for those who:
- he doesn’t know you yet
- He by now knows you, but he doesn’t know your services
- knows your services and wants to be reassured, influenced
3 types of keywords
There are three types of keywords that correspond to 3 different phases of the customer trip:
- Informational Keywords
- Transactional or commercial keywords
- Navigational (or brand) keywords
Informational Keywords
The user is at the opening of his trip, he is looking for in sequence, news, methods, advice, clarifications to resolve a problem and has not yet found a clarification or a way out.
Let’s take some examples:
Those who can’t cook a roast will look for info on how to cook it for the first instance
those who are getting conjugal will look for info on how to systematize a DIY wedding in 6 months
Anyone who is getting English will seem for information on which ebooks or online utensils will help them learn better.
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The client here is not yet ready to make a direct buy, but you can advocate subscribing to the newsletter at the end of each article , to stay in touch with you, to make him recognize that you are able to help him and suggest, in the future, the buy of one of your services.
Transactional Keywords
The customer at this phase of his trip is looking for exact services or products to solve his problem. He is ready to make a transaction, that is, a buy.
For these keywords, you need to build a single page for each examination or product. These are the sales pages or sales pages , the heart of a website that sells services, consultancy and online courses.
Always remember the rule: one keyword = one page
At this point in the customer trip, the customer is more aware of his requests and inclined to buy. He has perhaps unspoken that cooking alone is not for him and wants to take a cooking lessons or that he needs a qualified teacher to be able to learn English better, more constantly.
Navigational Keywords
With navigational keywords the purchaser is looking for a brand that he by now knows , even a famed one, or companies or professionals whose name he knows, who he has already had practice with or heard about.
Which keywords to use
Do you now understand how significant it is to understand which keyword to use and find the right keywords in relation to the customer’s needs?
Knowing the three types of keywords is important to write targeted articles or sales pages to meet the customer, in his trip on your site.
What do you think?
