Personal branding photography for the website: Personal branding photography is a tailored photo shoot for freelancers, craftsmen, or small and large organizations to visually express their company’s personality, values, and goals.
It expresses emotions in a spontaneous and natural manner, and because of this, it is the most direct way to represent the essence of the brand through visual narration.
Valeria Raffaele from Myrto Photography describes her experience as a branding photographer in these words:
What is the purpose of brand photography?
Branding photography focuses on building your presence.
Create a consistent, identifiable, and memorable brand identity across online and offline platforms, including websites, eshops, social profiles, digital presentations, and brochures.
It has a wide range of applications, including transmitting emotions and ideals, serving as a promotional tool, and providing realistic assistance that allows the target to imitate themselves.
When to schedule a website photoshoot.
The photo shoot for your website is the final phase in the process of developing your brand image. It comprises everything that emerges from the study and definition of:
Design elements include color palette, logo, general concept, artwork, and graphics.
For a coherent story that is consistent with your vision, you will need to occasionally update the photos.
How to Select the Right Photographer for You
Each of us has a unique perspective on things and the world around us, which is represented in the images we take.
A atmosphere of mutual clarity and serenity will result in images that spontaneously and immediately tell the essence of one’s work: from backstage operations to client interactions, from the details that one attends to, to the passion that fuels it.
Steps for a Brand Photoshoot
Knowledge questionnaire
The quiz is intended to define your brand’s main concepts and identify repeating themes for your story. It progresses from questions about the target’s study and objectives to be attained, as well as a statement of your company’s major adjectives.
Designing the story
You and the photographer decide what story to tell using moodboards or inspirations. You select a location to contextualize the story so that it is consistent with you, and you find ways to recall your color palette in portrait shots through props, set design, and wardrobe selection.
Photoshoot
This is the actual moment when a series of photos are captured: it is not a mechanical act, but it does necessitate extensive preparation, both in terms of technique and thought.
Depending on the brand, we vary between individual or team portrait photography, lifestyle, operational reportage, and backstage.
