The Most Common Mistakes in Sales Page: Most of the sales pages for a service that I see online make the same flaws. Frequently, these are faults that fail to consider and discuss the customer’s wants and the benefits that you can provide her through your service.
Today, we’ll look at the most common mistakes people make when developing a sales page and how to avoid them so you can start increasing your sales.
Mistake 1 | Not stating right away what service you sell.
Do you produce leather sandals? Do you market an online course to assist people rebuild their self-esteem? Do you arrange closets for freelancers who are too busy to be housewives?
Write it. Now. Up.
Insert it as the page’s title; if you’re feeling creative, give it a name that’s memorable and relates to the meaning of your service. Accompany the primary title with a subtitle that quickly describes the service, the problem it solves, and who it is for in two lines (just two!).
Mistake 2 | Discussing features right away.
The potential customer who searches online for a solution to his problem, whatever it is, does not want to know, as a first step, the technical qualities of your service, why you built that service, or even how it works right away.
First and foremost, she wants to know what benefits and solutions she will receive as a result of your intervention, how you will make her feel better, and what resources you will utilize to reduce her stress and assist her in solving her problem.
If all of this grabs and satisfies her, she will proceed to the second phase, which is more technical in nature. She will want to know how you will help her in precise terms, how your service works, how much it costs, payment options, and implementation times.
Mistake 3: Not putting the price
I caught you turning up your nose! 🤣. I know I’ll receive dirty glances for this comment, but what can you do? I am a lover of online (and offline) pricing. As a customer, I usually like to know the price of what I want to buy ahead of time so that I may make various considerations:
I educate myself and have a comprehensive understanding of the costs of services/products.
I screen the offers, mainly by who presents them to me.
I’m assessing whether and when I can afford it.
I’m getting organized to add the next purchase on the expense report.
Similarly, your client will make the same considerations. The pricing represent your dedication and professionalism, and the client will appreciate the worth of you and your service. Otherwise, you will have saved yourself from unnecessary email correspondence.
Mistake 4: Not including testimonials
Often, testimonials from previous customers are included on the classic page They Say About Me or Testimonials. In this scenario, however, the testimonies are sterile because they do not provide any specific meaning to your job.
It is usually advisable to include them on the sales pages of the service they have purchased. In this way, they are contextualized, add concrete value to your work, are extremely valuable to customers since they are in the correct context, and help you sell more.
As a result, the consumer will not lose time or be compelled to leave the sales page to bounce from one page to another in search of testimonials.
We both know she would never do it. If you are just starting out and do not yet have testimonials, you can collect them using a survey or a good questionnaire produced using Typeform.
Mistake 5 | Not including FAQs
FAQs are the most common queries you receive from people interested in acquiring your service. Put them in a bulleted list so you can better describe the service’s benefits.
If you haven’t received commonly asked questions yet, no worries; play it safe. Insert the questions/answers that the consumer might ask when reading the sales page, so you can respond quickly and help them eliminate worries and uncertainties. At the end of the list, leave your email address so they may write the question they don’t find, to insert it later.
Mistake 6: You Do Not Have A Clear Call to Action.
Always include a clear and obvious call to take action (CTA = Call to Action) at the end of your sales page. Avoid, for example, referring her to the Contact page where you can send her an email. She will not take this action. Instead:
To pay online, use the PayPal button. For information, use the direct contact form. Join the waiting list to learn when the service will be available.
Have you made any mistakes on your sales pages?
What are your thoughts? Have you done one or more of these mistakes on your sales page? No worries, you now know them and Knowing how to repair problems immediately away will allow you to market your services more easily.
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